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Sakhalin Energy Triumphs at Inaugural “Land of Discoveries” Geobrand Festival

In the welcome address, the festival director, Nadezhda Yavdolyuk, highlighted more than 300 submissions from across Russia in the first ever competition of films about various territories. “Our strength is in our history, and now real footage will provide a look into it through the eventful life of our vast country,” said Nadezhda Yavdolyuk.

The experts assessed the originality of the scripts, content quality, audience feedback, and how valuable each film was in shaping the territory’s attractiveness for tourists and investors. Sakhalin Energy clinched the top award in the “Gastronomic Wealth, Culinary Traditions” category with their film “The Island of Happiness: A Source of Energy”, earning a diploma and a plaque of honour.

The film is about the first coffee and tea collection, serving as a flavourful metaphor for the production processes of the Sakhalin-2 project, successfully engaging public interest in the oil and gas industry, a cornerstone of the region’s economy. The “Sakhalin Energy”, “Sakhalin Blend”, and “Grand Aniva” coffee cocktails, along with the “LNG: Sakhalin. Progress. Horizon” lemonade cocktail and “Prigorodnoye” tea, offer a savoury experience of the company’s assets, each narrating a unique and captivating story about the island.

This corporate video not only promoted the regional brand to potential tourists and the local community but also exemplified how industrial concepts can be successfully woven into the local hospitality culture.

Beyond their victory, Sakhalin Energy saw seven other video projects highly commended by the expert committee, covering priority areas of the Sakhalin-2 project. The following works received top honours or came 2^nd and 3^rd:

1^st place:

– “2023 Sakhalin Oil and Gas Far Eastern Energy Forum” in the “Awards, Forums, Congresses” (tourism and investment attractiveness) category.

– “35 Days of Silence” in the “Our Pride” (unique productions, fields, trades) category.

– “Ethnoproject about Strong Women” in the “Cultural Heritage, Synergy of Talents” category.

2^nd place:

- “Point of Attraction: Events Celebrating the 75^th Anniversary of the Sakhalin Oblast” in the “Historical Heritage, National Customs” category.

– The exhibition “Link of Times. Time of the Firsts” in the “Thematic Exhibitions and Fairs” category.

3^rd place:

– “Open Industry: All-Russian Accelerator for Industrial Tourism” in the “Feast of Life, Event Tourism” category.

– The exhibition “Link of Times: Time of the Firsts. Reflection of the Past in the Present” in the “I Will Take You to the Museum” category.

These award-winning films are now part of the “Land of Discoveries” collection, which is available on a dedicated online platform, “Look what a country is like!” that unites all regions of Russia. The films and short videos are recommended for display in public venues, tourist information centres, and educational institutions across Russia, serving as scientific, educational, and historical resources.

For information:

The Russian “Land of Discoveries” Geobrand Festival is a special event in the series of the Silver Archer National Public Relations Award, established by the Russian Public Relations Association, the Chamber of Commerce and Industry of the Russian Federation, and the Russian Union of Journalists.

28 September 2024

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